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But, older women's most vital health, wellness and innovation needs are not being met

FemAging 2020 explains why this is happening - and how to close the gap

Women's Health is NotNot Just About Fertility

Over the last few years we’ve seen a increase in investment, attention and innovation in the women’s health sector. While this has been a positive development, much of this activity has been focused on fertility and parenthood. The FemAging 2020 report seeks to change this dynamic. With the FemAging 2020 report we hope to change this dynamic. FemAging 2020 brings older women’s most vital health and wellness needs into the light, such as menopause, incontinence and sexual health.

This sector includes innovations such as software, diagnostics, devices, nutraceuticals, wearables, pharmaceuticals, clothing and other products and services developed specifically for women ages 40+. We not only highlight these technologies but address whether they are truly meeting older women's most important health and wellness needs.

FemAging 2020 was commissioned by WisePause, a pioneering health initiative that highlights, celebrates and seeks to improve the mental and physical well-being of women ages 40+.

FemAging in the COVID-19 Era

60% of women ages 40+ are concerned about COVID-19’s impact on their short- and long-term stress and anxiety levels. But, there are few FemAging Tech solutions focused on behavioral health and wellness.

While we, and the world, paused to combat the coronavirus, we thought a lot about the intersection between COVID-19 and FemAging. In particular, would 40+ women be thinking about COVID-19’s potential impact on their long-term health and well-being?

To find out, we launched a mini-research project, FemAging in the COVID-19 Era, which involved the commissioning of a nationally representative poll of 513 U.S. women between the ages of 40 to 65. Our COVID-19 survey was fielded in early May 2020.

COVID-19 and the Mental Health Solutions Gap

Executive Summary

A U.S. Survey of Women Ages 40 to 65

The FemAging Index is a unique nationally representative survey of 1,000 U.S. women ages 40 to 65 that will be repeated annually.

Signiﬁcantly, the FemAging Index takes a look at what older women of color (African Americans, Hispanics and Asians) want, a generally overlooked group in innovation research, investment and development.

Key FemAging Index insights include older women's concerns about their ability to remain active, healthy and independent as they age, the menopause treatment gap and why women of color are especially concerned about sexual and bladder health.

Are Innovations for 40+ Women Hitting or Missing the Mark?

FemAging Tech is a new sector introduced by WisePause, featuring innovations such as clothing, nutritional products, wearables, sensors, diagnostics, devices, pharmaceuticals and digital applications developed speciﬁcally for women ages 40+. We estimate that FemAging Tech innovations have received $445 million in investment to date.

FemAging 2020 reveals the scope of the FemAging Tech sector and answers important questions about whether current innovations are meeting older women's most critical health and wellness needs.

In this report we also introduce the FemAging Tech 20, a list of twenty top companies developing innovations that are helping to meet the unique health and wellness needs of women ages 40+

GET THE
REPORT

The FemAging 2020 report provides unique insights about the health, wellness and innovation needs of women ages 40-65.

Read this 70+ page report to learn:

About a new emerging industry sector, FemAging Tech
What women ages 40+ really want from health and wellness products and services
Why older women are concerned about whether they will remain healthy, active and independent as they age
How innovators in the FemAging Tech 20, including Elvie and Gennev, are working to provide 40+ women with much-needed health and well-being solutions

…and much, much more

Please fill in the form below and the Report will be sent in your email

Don't forget to check your spam if you haven't received the Report in your inbox.

Submit your FemAging Tech Innovations

In FemAging 2020, we introduced the new FemAging Tech sector, which includes innovations such as software, diagnostics, devices, nutraceuticals, wearables, pharmaceuticals, clothing and other products and services developed speciﬁcally for women ages 40+.

If you're developing a FemAging Tech innovation, please add your company to our list. We plan to publish a searchable database of FemAging Tech innovations in the future.

Contact WisePause with questions about the FemAging 2020 report, media and speaking requests and more.

Book a FemAging 2020 Presentation

Our keynotes, seminars and workshops help you, your team and organization excel at developing health, wellness and wellbeing products, services and innovations for older women.

55% of women 40-65 are worried about staying active, healthy and independent as they age.