FemAging® Project Research
Release Date: March 1, 2023
55% of women 40-65 are worried about staying active, healthy and independent as they age.
But, older women's most vital health, wellness and innovation needs are not being met. FemAging 2020 explains why this is happening - and how to close the gap
Women's Health is NotNot Just About Fertility
This sector includes innovations such as software, diagnostics, devices, nutraceuticals, wearables, pharmaceuticals, clothing and other products and services developed specifically for women ages 40+. We not only highlight these technologies but address whether they are truly meeting older women's most important health and wellness needs.
FemAging 2020 was commissioned by WisePause, a pioneering health initiative that highlights, celebrates and seeks to improve the mental and physical well-being of women ages 40+.
FemAging in the COVID-19 Era
60% of women ages 40+ are concerned about COVID-19’s impact on their short- and long-term stress and anxiety levels. But, there are few FemAging Tech solutions focused on behavioral health and wellness.
While we, and the world, paused to combat the coronavirus, we thought a lot about the intersection between COVID-19 and FemAging. In particular, would 40+ women be thinking about COVID-19’s potential impact on their long-term health and well-being?
To find out, we launched a mini-research project, FemAging in the COVID-19 Era, which involved the commissioning of a nationally representative poll of 513 U.S. women between the ages of 40 to 65. Our COVID-19 survey was fielded in early May 2020.
COVID-19 and the Mental Health Solutions Gap
A U.S. Survey of Women Ages 40 to 65
Signiﬁcantly, the FemAging Index takes a look at what older women of color (African Americans, Hispanics and Asians) want, a generally overlooked group in innovation research, investment and development.
Key FemAging Index insights include older women's concerns about their ability to remain active, healthy and independent as they age, the menopause treatment gap and why women of color are especially concerned about sexual and bladder health.
Are Innovations for 40+ Women Hitting or Missing the Mark?
FemAging Tech is a new sector introduced by WisePause, featuring innovations such as clothing, nutritional products, wearables, sensors, diagnostics, devices, pharmaceuticals and digital applications developed speciﬁcally for women ages 40+. We estimate that FemAging Tech innovations have received $445 million in investment to date.
FemAging 2020 reveals the scope of the FemAging Tech sector and answers important questions about whether current innovations are meeting older women's most critical health and wellness needs.
In this report we also introduce the FemAging Tech 20, a list of twenty top companies developing innovations that are helping to meet the unique health and wellness needs of women ages 40+
The FemAging 2020 report provides unique insights about the health, wellness and innovation needs of women ages 40-65.
Read this 70+ page report to learn:
…and much, much more