

BEYOND FERTILITY: THE FEMAGING ERA
Advancing Women’s HealthTech Innovation and Investment
Thursday, October 29
12:00 PM to 1:30 PM EDT
EVENT DETAILS
Beyond Fertility Agenda
Introduction: The FemAging Opportunity
Michaela Pereira
Host, Good Day LA, former Host TechTV
12:05 PM EDT
Beyond Fertility:
Exploring the Why Behind the Women’s Health Gap
Summary
Leading physicians in women’s healthcare examine the reasons behind and the consequences of under-emphasizing older women’s health.
Moderator:
Denise Pines
President, Medical Board of California
Speakers:
Dr. Anna Barbieri MD, FACOG
Mount Sinai School of Medicine
Dr. Jessica Shepherd, MD, FACOG
Baylor University
12:25 PM EDT
Women’s Health Investors on the FemAging Opportunity
Summary
Women’s health investors discussing the current emphasis on fertility and how their investments are evolving due to the FemAging opportunity.
Moderator:
Fard Johnmar
Founder and President, Enspektos, LLC
Speakers:
Lisa Suennen
Managing Director, GE Ventures
Dr. Brittany Barreto
Femtech Focus
12:55 PM EDT
What Does Agile Innovation Look Like in the FemAging Era?
Summary
Discussion with innovation, product development and design specialists about the unique challenges of developing FemAging Tech products and services – emphasis on strategies for innovating for women of color.
Moderator:
Fard Johnmar
Founder and President, Enspektos, LLC
Speakers:
Deb Levine
Founder, Surge
Jill Angelo
Founder and CEO, Gennev
Liz Klinger
Co-founder and CEO, Lioness
1:25 PM EDT
FemAging Tech 20 Leaders Show the Way
Summary
FemAging Tech 20 innovators showcase their products, design thinking and market success.
Moderator:
Denise Pines
President, Medical Board of California
Speakers:
Arfa Rehman
Founder, Caria
Suzanne Sinatra
Founder, Private Packs
Louise Nicholson
Founder, 51 Apparel
Herschel “Buzz” Peddicord, III
Founder & CEO, In Control Medical
SPEAKERS
Michaela Pereira
Michaela Pereira is a broadcast journalist with a long and varied career. She made her TV debut in 1993 in Victoria, B.C. Canada on CHEK-TV as host of CHEK Around, an afternoon magazine program. In Southern California she is best remembered for the 9 years she spent as part of the Emmy Award winning KTLA Morning News anchor team. She took a 3-year hiatus from California heading east to New York were she was on the anchor desk as part of CNN’s morning show “New Day.” Most recently Michaela returned to Los Angeles where she had her own daily national 2-hour show on CNN’s sister station HLN. Michaela is active in several community organizations working with vulnerable young people. She serves as a member of the board of directors for the Long Beach Boys & Girls Club and as a member of the advisory board of Optimist Youth Home, providing services for at risk youth. She’s been honored with numerous awards including the Genii Award for Excellence in Broadcasting from the Alliance for Women in Media, the Hollywood Community Leadership Award from The Hollywood Police Activities League and the Celebrity Philanthropist Award from Association of Fundraising Professionals. Michaela is a proud member of the National Association of Black Journalists.

Michaela Pereia
Host, Good Day LA, Former Host, Tech TVDenise Pines
Co-developer of the FemAging 2020 report, and longtime community health advocate and media pioneer, Denise is a trusted resource for women as they pursue midlife wellness. She’s the founder of WisePause Lifestyle Summit, a tour that launched in 2019, for premenopausal women.
Denise is president of the Medical Board of California and serves on the Martin Luther King Community Hospital Foundation board. She is a member of and serves in leadership positions in the California University of Science and Medicine (CUSM) School of Medicine, the Triple Step Toward the Cure and the Taiwan Tea Manufacturers Association. An award-winning marketer and serial entrepreneur, Denise has participated in 10 startups, including multimedia companies and foundations. For PBS and NPR, she has been the creative consultant for several talk shows, including one with a 14-year run, and 10 documentaries.
A legendary event planner, Denise has directed over 150 nationwide events and designed the complementary marketing strategies that put three books on The New York Times bestseller’s list in one year.

Denise Pines
President, Medical Board of CaliforniaDeb Levine
Deb was Founder of Internet Sexuality Information Services (now YTH) and served as the organization’s Executive Director from 2001-2014. She has been a thought leader at the intersection of technology and health behavior change efforts since creating Go Ask Alice at Columbia University in 1993. Under her leadership, YTH moved the field of sexual and reproductive health into the digital age with White House award-winning projects like Circle of 6. She is currently working with a brilliant team on a tech sensor for working women in perimenopause called SURGE, so all women can take charge of their own symptoms.
Deb is known as a fierce pioneer in the field and is a renowned public speaker and media darling, as reported in the New York Times, USA Today, CNN, LA Times, NPR, Huffington Post and VICE, among others. She has received numerous awards and fellowships including a Jefferson Award for Public Service and a Pop!Tech Social Innovation fellowship. You can follow her on LinkedIn at www.linkedin.com/in/deblevine.

Deb Levine
Founder, SurgeHerschel “Buzz” Peddicord, III
Previous to founding InControl Medical, Buzz was the founder and President of HomMed, LLC, which manufactured in-home health monitoring products for chronically ill patients. The company generated $38M in annual sales and became the world’s largest telemedicine company. Buzz subsequently sold the company to Honeywell in 2004. Buzz’s background includes product development for Criticare Systems, an International medical device company, and sales for Biotronik and US Surgical.

Herschel Peddicord, III,
Founder and CEO, InControl MedicalBrittany Barreto
Brittany Barreto, Ph.D. is the Co-Founder, Executive Director, and Podcast Host of FemTech Focus.
While finishing her Ph.D. in genetics at Baylor College of Medicine, Brittany became the CEO and Co-Founder of the revolutionary dating app Pheramor. The ambitious venture was the first nationwide DNA-based dating app to hit the market, reaching an eager audience that resulted in 50% growth, month over month. Brittany was also successful in fundraising $1.3 million for her startup. Three short years later Brittany would also become the co-founder of her second tech-startup WeHaveChemistry - a web-based product for couples to discover their love alchemy. Ultimately she exited the two companies and Dr. Barreto embarked on a new path as the Senior Venture Associate at Capital Factory, a notable innovation player in Texas. Under her leadership, the Houston tech accelerator portfolio grew by an impressive 205%. It was also during this time that Brittany realized that Houston needed more former-founder mentors like herself to help usher in the next generation of Femtech startups. That realization is what led to Brittany becoming the proud co-founder and Executive Director of FemTech Focus, a non-profit entity that empowers the femtech industry through increased awareness, providing resources to founders, and creating opportunities to support startups. Brittany is also host to the FemTech Focus Podcast which offers meaningfully provocative conversations that brings experts on air to discuss the issues that matter most to those in the Femtech space.

Brittany Barreto, Phd
Co-Founder & Executive Director, Femtech FocusFard Johnmar
Co-developer of the FemAging 2020 report, Fard is founder and president of Enspektos, LLC, a globally respected digital innovation consultancy founded in 2005.
Fard has extensive experience in digital health innovation development, commercialization, marketing, research, diffusion, implementation and related areas and has worked with a range of leading health organizations, well-funded startups and others.
His extensive client list includes Johnson & Johnson, Novartis, Roche, Sanofi, Humana, the U.S. Centers for Disease Control and Prevention, the U.S. Food and Drug Administration, and the United Kingdom and Canadian governments.
He has developed a unique real-time market intelligence platform, DigiHealth Informer, that features the world's largest database of innovation market signals (52 million+) focused on health and medicine.
Fard is also the co-author of the #1 global best-seller ePatient 2015: 15 Surprising Trends Changing Healthcare. Published in 2013, the book successfully predicted the rise of key innovations such as empathetic interfaces (human-like health technologies aided by artificial intelligence such as robots and chatbots), and predictive psychohistory, which involves the use of Big Data and powerful algorithms to make large and small health predictions.

Fard Johnmar
Founder and President, Enspektos, LLC
Arfa Rehman
Arfa is a healthcare entrepreneur and designer with a background in policy and research. She is the co-founder of Chorus Health, a San Francisco-based company leveraging data, design, and AI to personalize healthcare for underserved conditions, with a focus on women's health. Its flagship product, Caria, is the first data-driven platform providing personalized care and a supportive community to women in menopause. Previously, Arfa was a Rhodes Scholar at the University of Oxford specializing in design-driven innovation for healthcare.

Arfa Rehman
Founder, Caria
Louise Nicholson
I set up Fifty One Apparel having heard the distress of a husband who was looking for solutions for his wife who was going through the menopause.
Having a background in fabrics I recognised that some technologies could impact and help relieve the symptoms of night sweats and the hot flush.
With the help of Barbara Warren who is a partner we set up fifty one apparel and launched the website in 2018

Louise Nicholson
Founder, 51 ApparelAnna Barbieri, MD, FACOG
Clinical Assistant Professor, Mount Sinai School of Medicine
Fellow, University of Arizona Center for Integrative Medicine
North American Menopause Society Certified Practitioner
Co-founder, TaraMD
Founding Physician, Elektra Health
As a board certified gynecologist with additional training in integrative medicine, Dr. Barbieri is passionate about providing individualized, patient-centered care to women throughout all of our life phases. From preventive care to complex gynecology, Dr. Barbieri utilizes a range of conventional medical and surgical as well as integrative options to partner with her patients to help maintain optimal gynecologic health. She believes that optimal health is not merely the absence of illness, but a state of balance, vitality and both physical and emotional well being.
Dr Barbieri has developed a special expertise in helping women navigate the transition of perimenopause and menopause. She focuses on each patient with a customized approach to nutrition, lifestyle, and use of hormonal (including bioidentical) and non hormonal methods when appropriate.
Dr. Barbieri graduated from Colgate University and obtained her medical degree from State University of New York in Syracuse. She completed her residency in Obstetrics and Gynecology at Mount Sinai Medical Center in New York. She is a Fellow of the American Board of Obstetrics and Gynecology, and a certified menopause practitioner by the North American Menopause Society. Dr. Barbieri has also completed the fellowship in Integrative Medicine under the direction of Dr. Andrew Weil at the Center for Integrative Medicine at the University of Arizona School of Medicine. She continues to be actively involved in medical education at Mount Sinai as an Assistant Clinical Professor, and is a member of Mount Sinai's Center of Excellence for menopause and integrative gynecology. Dr. Barbieri also serves as the founding physician of Elektra Health, an online resource for healthcare and education in the field of menopause, and is currently building TaraMD, an innovative gynecology practice with special emphasis on midlife women’s health which will open in New York City in early 2021.

Dr. Anna Barbieri MD, FACOG
Professor, Mount Sinai School of MedicineDr. Jessica Shepherd
Dr. Jessica Shepherd is a board certified OB/GYN, women's health expert and minimally invasive surgeon. She is the founder of Her Viewpoint, an online women's health forum that focuses on addressing taboo topics in a comfortable setting.
Dr. Shepherd is an engaging and well known media personality that is seen regularly as an expert on Good Morning America, The Today Show, The Talk, Dr. Oz, Steve Harvey, CBS News, and FOX news. She is on the Advisory Board for Women's Health, Healthline and Women's Health.org and has written in other various journals including Vogue, Cosmopolitan, Teen Vogue, Essence, and Healthline.
Her passion for women’s health, from minority health disparities to reproductive justice issues, has allowed her to be an advocate for women and she has been a speaker at various health and wellness events such as Blog Her, Well Summit and Chronicon
Her vision for women's rights shone brightly as she spoke at the Womens’ March in NYC 2020 and also the Women's March in 2017 for the Imagine the Possibilities: Post-March Dinner hosted by CEO of LifeWay Kefir, Julie Smolyansky. She continues to be involved in her efforts for progress and was present for the first summit on The United State of Women in 2016 and later became a part of the and spoke at Galvanize Georgia with Stacey Abrams. In addition to radio programs nationwide such as Doctors Radio, NPR and Tom Joyner, Dr. Shepherd also gives lectures nationally and internationally on health and racial disparity issues.
As a health care expert, she strives to educate people on their bodies and how to address their physical, sexual, emotional health in addition to the incorporation of wellness. She is a national speaker for Poise, U by Kotex as well as Johnson & Johnson to address women's health issues. In addition to radio programs nationwide such as Doctors Radio, NPR and Tom Joyner, Dr. Shepherd also gives lectures nationally and internationally on health issues. She currently sits on the advisory board for Ro Medicine, Women's Health Magazine, Abbvie, Myovant, Hologic, Healthy Women.org and Healthline
As a woman that pushes to bring wellness to the forefront, she is also a mother of two young boys. She has been recognized on the cover for Cancer Wellness in February 2019 and also in the Modern Luxury Dallas and CEO Mom publications in 2019, as well as the Women Run The World September 2020 issue of Shape Magazine.
She is an expert in her field, she has now expanded her reach to keynote talks and her national appeal has allowed her to work with celebrities including Sheryl Crow, Brooke Burke, Erin Andrews, Dr. Jackie Walters from Married to Medicine, Catt Sadler and Laila Ali.
Her involvement with various foundations as a board member has allowed her to actively make decisions in the women's health realm. She serves on the board of the Ross University Medical School Alumni Council and also the Texas Women's Foundation.

Dr. Jessica Shepherd, MD, FACOG
Baylor University
CEO, Sanctum Med +Wellness
Dr. Jessica Shepherd
Jill is the CEO and founder of Gennev, a first of its kind online clinic and community for women in menopause. Gennev specializes in menopause, gynecology, and primary care telemedicine through our team of OB/GYNs, Primary Care Practitioners and Registered Dietitians.
Additionally, we offer physician-formulated health and wellness products, community, and free education built for women 40+. Prior to starting Gennev, Jill spent 15 years at Microsoft in executive roles such as Chief of Staff to the CMO, Director of Global Media, and Product Management for Emerging Markets. Jill is a frequent speaker on femtech, women’s health, and entrepreneurship. She is also on the Board of Directors for Special Olympics of Washington. In her personal life, Jill is a runner with nine marathons under her belt and big plans to finish a 10 th . She loves to travel, ski, exercise, and enjoys spending free time playing with 5 grandchildren. She and her husband of 12 years live in Bellevue, Washington.

Jill Angelo
Founder & CEO, GennevLiz Klinger
Liz Klinger is co-founder and CEO of Lioness (www.lioness.io) and one of the inventors of the Lioness Vibrator, the first and only vibrator that helps you improve your orgasms and the new Lioness Sex Research Platform. Precision sensors let you literally see your arousal and orgasm to experiment and understand yourself—after all, as the saying goes, “never measured, never improved.” The product not only enables people to take control of their pleasure, it is also, in collaboration with researchers, one of the first significant pushes in understanding pleasure and orgasm since the 1980s.
Klinger has been featured in The New York Times's Women of the World and presented at TEDx, HIMSS Health 2.0, SXSW, The Commonwealth Club in San Francisco, and top universities around the world including Stanford, UC Berkeley, MIT, and Chalmers. She also co-founded a COVID-19 initiative called Mask Match (www.mask-match.com) to help address the PPE shortage at the beginning of the pandemic — facilitating the matching of nearly 1 million masks from people with spare masks with healthcare workers who need masks now. She is also an award-winning artist with work featured in a number of publications and independent shows.

Liz Klinger
Co-founder, CEO LionessSuzanne Sinatra
Suzanne Sinatra is the CEO and Founder of Private Packs. A former Event Planner turned Accidental Entrepreneur. Private Packs has reimagined the therapy pack and sculpted it for the intimate areas to deliver discrete comfort. Private Packs was born out of a traumatic Brazilian waxing that prompted Suzanne to design a product that currently was an unmet need in the marketplace. “I’m just a woman that hurt her vagina. From that experience and those of the women around me inspired me to start Private Packs.” Launched in 2019, Private Packs will transform the healing process for women in their most sensitive areas, specifically after childbirth, intercourse, and surgery.
Private Packs was initially scheduled to launch in 2017. However, two weeks before her crowdfunding campaign Suzanne was diagnosed with Stage 2 breast cancer that quickly progressed to Stage 3. Happy and healthy today, Suzanne is an advocate for female health.

Suzanne Sinatra
CEO and Founder, Private PacksLisa Suennen
Lisa Suennen is managing director at GE Ventures, focused on health care investments; managing partner at Venture Valkyrie Consulting; founder of CSweetener, which matches women health care leaders with mentors; and faculty at UC Berkeley Haas School of Business. Previously, she was a partner at health care-focused venture firm Psilos Group and held various leadership positions at Merit Behavioral Care (formerly American Biodyne). Suennen’s board service includes Dignity Health Foundation, Heart to Heart International, and HealthXL. She holds an Aspen Institute Health Innovators Fellowship and is a member of the Aspen Global Leadership Network. A blogger and podcast host, Suennen co-authored Tech Tonics: Can Passionate Entrepreneurs Heal Healthcare with Technology?

Lisa Suennen
Managing Director, GE VenturesManaging partner,Venture Valkyrie
Founder, CSweetener