The FemAging 2023 report expands this research. The 2023 FemAging Index, a nationally representative survey of 1,000 U.S. women ages 40 to 65, reveals unique insights about the health and wellness concerns of women across various backgrounds and occupations, including white- and blue-collar workers and women of color. In this report, we oversampled up to 100 Asian American women to better understand their needs and preferences.In 2020, we published our first report and introduced a new industry sector, FemAging, featuring innovations in software, diagnostics, devices and wearables, as well as in clothing and haircare solutions, developed specifically for women ages 40+. This report provided the world’s first in-depth research about what older women really want from products and services catering to them.